While true confidence comes from within, there is sometimes some truth to the adage that clothes maketh the man. And for a lot of guys, this starts with comfortable and sexy gay underwear. Just as lingerie can inspire confidence even if nobody sees it for some women (and men!), so can some top underwear brands which have become beloved by the gay community. Here are a few of our favorite gay underwear brands.
ES Collection
Founded in hot Barcelona as a textile company in 1958, in 2006 the company switched its focus to creating underwear for gay men, and has seen huge success in the twenty years since. The high quality of both the Europe-sourced materials and the designs made for men of any shape and size has seen ES Collection become a premier gay underwear brand around the world.
With push-up and U-shape technology, it creates underwear for men which is not just form-fitting, but flattering and fierce. Available worldwide, products from ES Collection will also be available in the upcoming JGG Pride Plaza store in Shinjuku Nichome.
Addicted
An offshoot of ES Collection started in 2009, going for more of an openly sexy, sensual, and seductive vibe. Getting more popular every year, the wildness of Addicted’s boxers, thongs, jockstraps and bikini briefs is enough to get people hot under the collar — even if your fella isn’t wearing any collar right now.
Addicted also makes harnesses, crop tops, and skirts for those who want to be even more daring and experiment a little! These products will also be available at the JGG Pride Plaza store in Shinjuku Nichome.
Garçon Underwear
Another popular brand, with the distinctive colors and prints on its products making them stand out among the competition. Not only that, but elegant and sexy designs are all ethically made, with fair wages for all the workers, as part of the company’s dedication to liberation and social justice for all.
N2N Bodywear
Created by owner and designer Andrew Mackay over 25 years ago in Los Angeles, N2N offers a wide range of casual, comfortable, and sexy underwear, swimsuits, and gymwear. Customers rave about the high quality of the materials, as well as the distinctive styles that have kept it among the top choices among gay buyers for a quarter of a century.
Cocksox
After noticing that men’s underwear had nothing like the range of styles and designs as women’s underwear, founder Nadiah Kanawaty sold the first Cocksox underwear in 2006. The focus of this brand is maximizing comfort and allure through its advanced “Supplex” material, which retains its support and shape even after repeated laundering. This is the secret behind the company’s motto of “supporting manhood by supporting your manhood.”
JJ Malibu
Popular for its t-shirts, harnesses, and underwear that are statement pieces, with text like “Zaddy” being popular among those who want their fit to do the smalltalk for them. Catering to gay men from all walks of life, its focus is on vibrance and quirky fun. Perfect for those who like to laugh as they live and love.
Nasty Pig
Founded in 1994 in New York as a direct response to the deaths from the AIDS crisis, and in defiance against the US government that had abandoned hundreds of thousands of people to their fate, Nasty Pig has always been bold and unbreaking. It’s, ahem, provocative name reflects the open embrace of gay sexuality and passion, with underwear and accessories designed to maximize confidence and sex appeal.
Marco Marco
Polo! Uh, sorry. But this brand created for queer men was created by Marco Morante, one of the US’ most creative fashion and costume designers, who has worked with one or two famous figures that the LGBTQ+ community may be familiar with, such as Britney Spears and Katy Perry. Marco Marco values subtlety as the main driver of sex appeal, and while its designs are not conservative, they leave a little to the imagination — perfect for the most erotic organ in the body: the brain.
Modus Vivendi
This company was founded in 1989, the birthplace of western civilization. This does make the choice of a Latin name somewhat confusing, but what isn’t is its commitment to letting men express themselves through their fashion. Influenced by retro aesthetics and the Greek culture, their underwear lets customers make a statement about themselves, while giving them the confidence to do so — all the while carefully supporting one’s Mt. Olympus.
2(X)IST
Founded in 1991, 2(X)IST can boast that it created the original contour pouch, and has grown from being just an underwear brand into activewear and swimwear, as well as accessories. It pitches itself as the perfect brand for those who want to push boundaries while feeling comfortable in everyday life.
Choosing the Right Gay Underwear for You
As with any style decision, the brand and the kind of underwear you want will be down to your personal preference, as well as the vibe you want to either experience or put out. As above, one can be filled with confidence even if your underwear is not visible to others, and that means that what makes you confident is up to you. But if you’re going to a party, an event, or a private place where you want to turn heads, then you might want to consider something that shows off your biggest, most exciting, most appealing asset… your personality, of course!
Those are our top ten recommendations for brands that can uplift your undercarriage, as well as your day (or even better, your night). Whether you’re looking for something practical or personal, we hope you’ve learned all you need from this brief (or boxers) article.
